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A MEMO TO NEW YORK IN RE: THE LATTE.

Dear New York City:

Let's face it: you know food. As a young child, I was taught at my father's knee that there were certain food items that one did not order outside of New York City, much less West of the Mississippi. I would test your culinary boundaries, but for the most part, my father's warnings held true. You elevate food, dining, and all related activities into an art form, or at the very least, a ritual.

This is why I am continually amazed at your inability to master the latte.

This morning I ordered a 16oz soy latte from a well-known establishment on Bedford Avenue in Williamsburg. I watched as the barista was juggling bagel orders while my espresso sat...and sat... and sat. My drink was handed to me with a note that if it was "too hot" I should let him know. That should have been my warning. It wasn't until i was outside and down the block that I realized that the drink wasn't too hot, it had been BURNT until it was bereft of any flavor whatsoever, it was so full that it exploded the minute I took the top off of it, there was nothing resembling the trademark latte foam, and that the soy milk had not been shaken with each use so what was in my drink was diluted down to the consistency of chalk water (and the taste of same was not far off).

My drink cost $4, not including the $1 tip (I lived in Seattle for nine years - I *tip* my barista). I would have been happier with a 60 cent coffee from my local bodega, the God Bless Deli & Grocery, and this is the establishment I will patronize in future.

I realize I am spoiled. In Seattle, the ANY DRINK, ANY FLAVOR, ANY SIZE $2.50 drive-through espresso stand near my house (which I affectionately referred to as "McLatte") made a better beverage than anything I have ever had in the New York metropolitan area. However, it seems like a simple issue: if you don't have someone on staff at all times that knows how to run an espresso machine properly, don't offer it on your menu. End of story.

In Seattle, one is accustomed to one's barista being a member of the local rock and roll community. I have fond memories of being served lattes by members of the Western State Hurricanes and the Murder City Devils, amongst others. Given the fact that the greater NYC metro area has more Future Rock Stars of America per block than any other area in the country, it is perplexing in the extreme that no one here can seem to make an espresso beverage worth drinking.

And don't even suggest the "S" word. Shame on you.

Warmest regards,

me.

Comments

c

you have struck a chord. there is little more annoying than the price of a cup of coffee (or latte, or whatever) at some of these places. The price is outrageous whether its made properly or "burnt". I have nothing but rage over the Starbucks nation. They have artificially inflated the price of coffee and the general public - the least capable body of making an intelligent decision - pays it. Give me the corner bodega coffee anyday, especially on any street corner in NYC.

I realize your post had a different focus, but even seeing "coffee" and "price" in the same paragraph just makes me rant.

When Peter Falk was talking about the beauty and wonder of drinking a cup of coffee in Wings of Desire, he wasn't talking Starbucks, etc....

All the best in '06

dbf

Ah, I guess that's one thing we have going for us in Seattle. The folks at Lighthouse, Vivace, etc know that a shot has a life span of about 8 seconds when not mixed with the milk.

Miss you!

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